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| The best ideas are sometimes the simplest ones. Illustrating such is a direct mailer for the Singapore Exchange to communicate the extended trading hours at the Asian Gateway. To translate this message into a visually impactful piece, we adopted “extension” as the concept and produced a self-contained envelope, brought forth simply by clever typography to literally illustrate the point. Bright and contrasting colours support the simplicity and the result is a powerful DM piece that we are proud of. |
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