Few would be surprised to know that we are capable of turning around a through the line campaign, from print advertisements to brand identity and marketing literature, as well as web and environment space design.
The turnkey delivery for Tagore8 – an industrial property launched recently, is testament of the above. As the client's creative partner, we developed initial naming ideas and designed "Tagore8" into a logotype, formulated the design of the marketing brochure and printed them, adapted the design concept into launch print advertisements, programmed a customised property microsite that has enquiries and floor plans downloading features, and did the wall graphics of the sales gallery.
The design concept is one of modernity, playing on lines inspired by the property's architecture, splendidly conceptualised by SCDA Architects, where we experimented with creative rainbow foil treatment and exposed stitch binding for the marketing brochure.
The result is a seamless extension of the design concept into the various items and mediums, with successful roll-out of the various milestones of the project in a timely fashion. |
