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| Accorded the best industrial developer in Vietnam by the renowned Euromoney magazine, the Sembcorp-Vietnam Singapore Industrial Park aims to attract potential manufacturers in the region to set up their facilities there. With the brief, we proposed a unique direct mailer where the concept makes a difference in leaving an impression and communicating the message clearly, in the form of a boarding pass concept, where each boarding pass represents each Industrial Park. It conveys an overseas feel with Vietnam as the destination, as well as exclusivity and superiority of the development. The results are well-noted. |
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