Did you know that we are the agency who is behind the branding of Astons, a local brand that is famous for its steaks and food being of quality and value for money? Since six years ago. And over the years, Astons has grown and matured into a sizeable group with its flagship Astons Steak & Salad at Centrepoint, 11 Astons Specialities and 17 Astons Express, all over the island and still expanding.
 
It's then not surprising that we were asked to develop their franchise marketing kit this year. Our concept was the Astons Gold Rush – to depict the Astons franchise model as a pot of gold awaiting franchisees to mine, leveraging on the wealth of experience and recipe for success that Astons can provide. We painstakingly put together the concept in the art execution of an elegant treasure chest kit, with a personalised postcard from the founder himself and a treasure map dotting out the various aspects of the franchise scope, including copywriting in cowboy lingo. Each kit is like a limited edition piece, produced in limited quantities and to convey the importance and privilege of receiving it to be considered as a potential franchisee.