It has been our privilege to work with Indoguna, for each of the Food & Hotel Asia show every two years. What's inspiring too is to witness a client's growth, evident from their addition of new brands each time, the scale of their booth today compared to years ago, and for us to be part of all as their creative partner.
 
This year, the booth is themed rustic, with a structure built to mimic a large country-style kitchen with chillers showcasing the products. Strings of sausages act as decoration, displays of cheeses, and fresh seafood in a wooden boat specially flown in from Dubai, just to name a few, all add up to evoke a warm, down-to-earth feel that is welcoming.
 
Concept Lab's role was to propose a design solution of the invite booklet and paper bag for the show. We came up with a recipe book design concept titled "Inspired by the Finest Produce the World has to Offer" and a matching paper bag featuring the delicious photos of the food products, both carrying the rustic charm with them, and were well-received. The items are testament of our ability to capture the essence of the booth concept, for a seamless feel between the print and environmental graphics, even though the latter is not done by us.
 
From design, material selection to production management, we demonstrated the maturity of our agency, and amidst competition, clients such as Indoguna can count on us to constantly provide value, backed by our years of industry experience and a commitment to deliver.
 
We look forward to be part of their continual success in 2014.