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Say Hello to Jebsen Corporate Social Responsibility Report 2011
25 May 2011 |
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| “Hello! Planet Earth is calling us.” |
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| For the second year in running, we were tasked to design the Jebsen Group’s CSR report, intentionally kept as an e-version so as to remain environmentally friendly. CSR is no child’s play but the work done for the future of our children. That’s our theme this year, with an appeal from Planet Earth for green efforts with the next generation in mind. |
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| The visuals are done up to illustrate the communication from a kid’s perspective, on a large chalkboard with chalk writing. Subtle details such as the “flipping page” effect on the top right corner of each page also hints that whatever the Jebsen Group does, they will always think further, with considerations on how its actions will affection the next generation. |
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| The clean layout and clear typography also reflect the clear direction and accountability of Jebsen as a socially responsible corporate citizen, committed to sustained value for people, planet and profit. |
