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Mission Impossible Possible - ASVIDA Naming and Corporate Identity
9 February 2012 |
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| We were tasked with a three-week timeline to name and do up the corporate identity of an IT company. The brief was to retain "AA" as its acronym (which was their old name) and of which the second word is Asia. Working closely with the client, we came up with a creative amalgamation of inspiring words that alludes to the spirit of the Company - to represent ASVIDA ASIA as a proactive and dynamic industry player with the drive to Ascend, future technologies that we Aspire to embrace, as well as the vision to transform businesses into valuable Assets. All delivered with "Vida" - the Spanish word for "life", ASVIDA embodies a better quality of life through constant innovations, and leads us to the symbol, the ASVIDA circle of life, inspired by a power-on sign, the recycling symbol, as well as showing energy directing into the centre formed by two arrows from the "V" and "A", depicting the core business in giving IT equipment a fresh, new lease of life. Hence, the tagline "Breathing Life into Your IT Assets". |
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ASVIDA also epitomises a company backed by years of experience with a strong focus on Asia, as well as an established, reliable network in the region. Suitably reflected in the ASVIDA name, this is visually represented with the inclusion of 'ASIA' within it, set in a solid and powerful sans serif font. The colours of the purple and grey add to an efficient and professional tone that reflects ASVIDA's commitment. The name was extended to one of their products' name - VIVA365,
representing life throughout the year, 24/7. Visually, the VIVA365 logo shows the eleventh hour, representing round the clock service, keeping clients' IT business alive. The logos were applied to the design of corporate stationery items, as well as email signatures and a quick touch-up on the existing website with the new brand elements due to the tight timeline. |
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| All in 3 weeks! Results delivered and we have a happy client - her testimonial said it all. We would also like to thank the client - Ms Kow Ya - and her team for the trust, commitment, as well as the friendship that grew out from this project. Thank you to our designers who made this mission impossible possible too! We believe that with a committed team, everything is really, quite possible. |
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