A well-designed mascot to represent a brand or identity always engages the target audience well by triggering positive feelings and emotions. It also has to be distinctively recognisable, with a myriad of application possibilities. The Ascott Cubby is one.
 
This little bear goes far. It started off as a Kids' Club mascot for the serviced residences under the Ascott Limited. We took the brief and created an endearing bear that melts all hearts, which subsequently borne the name Cubby, targeting on the emotional aspect to connect with the end user, i.e., children.
 
While it has the flexibility to be used on its own, Cubby also formed the identity of the Ascott Kids' Club and was subsequently produced in a series of items by the client, from a children's backpack, colouring book, T-shirts, to name a few.
 
Cubby further took on the role of ambassadoring key campaigns, such as "Go Green with Ascott", of which Green Cubbies were created, as well as internal messages to staff, not featured here.
 
The Green Cubbies were equally well-received among adults, and produced as a tote bag, plush toys, thumbdrives, Earth Day posters, to namea few, by the client. You can even wear the Green Cubby as a facebook badge on your profile picture (http://www.picbadges.com/go-green-with-ascott/2568055/)!
 
Cubbies, anyone?