Absolutely love this piece of work.
To answer to the client's brief, which pre-decided this year's theme as "it all starts with you", we came up with a superhero concept for this year's Jebsen corporate social responsibility (CSR) report, a literature to communicate the organisation's clear vision and commitment to CSR, a determination to integrate economic, social and environmental considerations into organisational strategic operations.
The concept aimed to communicate the message that everyone can be a hero and has a heroic side in their own self. For example, there is a Superman in Clark Kent, and Spiderman inside Peter Parker. As such, everyone has the ability to make a difference to play a part in CSR efforts, and "it can be you"!
Vector illustrations bring the concept to life, with concept pages for the three aspects that the CSR focusses on: Environmental Conservation, Staff Well-being and Philanthropy. The overall feel is a positive and light-hearted one that inspires and brings a smile upon the reader.
As an online version, we specifically cater the document size for easy reading on computer screens and mobile devices. View the full report here: http://www.jebsen.com/PageDisplay.aspx?did=b42acdfb-e123-4b91-929e-0b9d519fda35
So who can you take on being to the hero of our environment? |
