Good design communicates, and we like the idea that if one is passionate about the subject matter, it speaks for itself in the result of the design.

Being protective of our environment and keen on green issues, we were excited when tasked to work on the recycling message on the recycling trucks, with a practical objective to differentiate the two types of recycling trucks: Garden Waste and Woodchip Waste.

Our tagline and creative interpretation solution encompass a simple illustration, using the specific waste to form the recycling sign. Garden Waste is formed by twigs and leaves, while Woodchip Waste is formed by bits of wood chip board from construction demolishing work. We like it because the result is a clear, recognisable message that transcends through language. We also projected the client as professional yet adding a warm and personal touch to its image of an environmentally-friendly company.