We saw the completion of the High Performance Club 2012 event last week in Brussels, Belgium, 7-10 May 2012, where the souvenir book we designed was presented as a memento to each participant for keepsake, and very well-received.

As an event to recognise the top high performing sales staff in Asia-Pacific for the year of 2011, only the cream of the crop of 45 to 50 staff qualified. We created the souvenir book to have an exclusive and collectible look and feel, with a bit of European feel (clean design concept and layout) as the event is held in Brussels. In particular, we had fun designing two interesting spreads of info-graphics about Belgium and Bayer, adding some fun and excitement to the book while breaking the monotony of personnel listing in the layout.

With all pages decked out in two colours and a front cover added a premium look with bronze hot-stamp, both we and our client are happy with the overall result, with the client giving us positive feedback that we have exceeded their expectation and definitely set the standard for the future collaterals for their high performance club.