As part of our vision to be the source of inspired design that makes a difference, our philosophy as a design agency has always been to push the limits of creativity to come up with something different in every project that we undertake.
 
In this recent project where we had the opportunity to work with a fun client to brand a new hospitality consultancy company (their mission isto help restaurants and bars to start up). We matched the quirky name "The Something Hospitality Consultancy Pte Ltd" with an equally quirky creative interpretation. It's show time here with a Vegas-style signboard as the brand identity, in pure black and white! We expanded the brand identity by creating a string of cartoon illustrations, featuring a series of funny bar scenarios (beer talk and getting drunk…) on the back of each business card, printed on thick paper stock that screams quality. Daringly different, we like it!