We love the recently completed Jebsen Corporate Social Responsibility (CSR) Report completed. Inspired from how clothes' care instruction labels are designed, we created our own care instruction label as "A Guide to Understanding Jebsen's Commitment to CSR" to craft the main message of the Report.

Simulating the icons on care labels, we designed a series of icons representing "Environment Conservation" (a whale), "Staff Well-Being" (a heart), "Philanthropy" (a ribbon), "External Stakeholders" (a microphone), just to name a few, including a myriad of other icons for each section of the Report, adding interest to each topic.

With sustainability being the recent buzzword, it is a sign of social progression to see more and more organisations using CSR to embrace responsibility for their actions, and Concept Lab is happy to be part of all this through our own CSR efforts (http://www.conceptlab.com.sg/csr.htm) as well as using our creativity and design capabilities in other CSR projects.

The full report is available for viewing on www.jebsen.com.