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GROHE Live! Center Goes Live
26 September 2011
We were part of the design team to help launch the GROHE Live! Center here in Singapore early part of this year, the first-of-its-kind in the industry worldwide – an S$1-million facility that provides architects, designers and developers with hands-on experience of GROHE solutions and equips them with knowledge that will help save time, costs and execute their projects more successfully ( except from www.grohe.com.sg ). We did the interior wall graphics at the welcome reception area, as well as the trade and media invitation (hardcopy and e-version) to the launch events. The key visual leverages on the vibrancy and energy of water in an upward splash to inject the novelty and excitement of the opening of the Center as a visually strong, eye catching and vibrant water graphic. It was used on the invitation and wall graphic. The result is an inviting and energised corporate elegance feel that adds value to the up-market brand's equity.